Lineage case study
★
THE ORIGINAL STORE
★
FIGURES, YEAR ONE
SHOPIFY STORE
★
PRE-ORDER LAUNCH
BUILT BY NUMBERS
Year one went 8 figures.
Book a call
Launching something new? Start here.
lineageprovisions.com
Mockup 1 · 12 Apr 2023
The final design · May 2023
The pre-order page: mockup 1 in April, the final design in May, coded on Shopify by June. 2023.
Book a call
See what we’d build for yours.
Dr. Anthony Gustin, Lineage Provisions
0:04
to get a store, I tell them
Numbers.”
Dr. Anthony Gustin, co-founder of Lineage Provisions.
Book a call
Short call. Straight answers.
lineageprovisions.com
Home, 2023: the founders up front.
Design · Why organs? · May 2023
Theme editor · custom sections
Figma · May 2023
Coded on Shopify · 23 May 2023
Mockup to launch.
One crew.
April to June 2023: design, code and a pre‑order launch.
PM
Mockup in April. Live by June.
QA
Every build checked against the design.
Design
Home, Our Story, the product page.
Shopify engineering
A custom theme, coded in May.
Subscriptions
Subscribe or one-time, 3 and 6-packs.
Custom sections
Sections their team edits alone.
Pre-order launch
The pre-order page, the flavor picker.
Book a call
Meet the crew that built it.
Next order up:
Heart & Soil.
The store, the content site, and a team that stayed on.
FROM
NUMBERS
03
SHIP TO
EQUIP
CONTENTS: THE REBRAND, CARRIED THROUGH THE STORE
TRACKING
NUM-EQUIP
DELIVERED
STILL SHIPPING
FROM
NUMBERS
02
SHIP TO
BIGHORN
CONTENTS: THE NEW SITE. PDP, NAV, COLLECTIONS, REWARDS
TRACKING
NUM-BIGHORN
DELIVERED
STILL SHIPPING
FROM
NUMBERS
01
SHIP TO
HEART & SOIL
CONTENTS: THE STORE, THE WORDPRESS SITE, THE TEAM
TRACKING
NUM-HEARTSOIL
DELIVERED
STILL SHIPPING
Book a call
Your label prints next.
Take a
number.
NOW SERVING
YOU
Next.
Book a call
Short call. Straight answers.
NUM-LINEAGE
BRIEF
DESIGN
BUILD
QA
LIVE
★
THE ORIGINAL STORE
★
FIGURES, YEAR ONE
SHOPIFY STORE
★
PRE-ORDER LAUNCH
BUILT BY NUMBERS
Year one went 8 figures.
Book a call
Launching something new? Start here.
lineageprovisions.com
Mockup 1 · 12 Apr 2023
The final design · May 2023
The pre-order page: mockup 1 in April, the final design in May, coded on Shopify by June. 2023.
Book a call
See what we’d build for yours.
Dr. Anthony Gustin, Lineage Provisions
0:04
to get a store,
I tell them
Numbers.”
Dr. Anthony Gustin, co-founder of Lineage Provisions.
Book a call
Short call. Straight answers.
lineageprovisions.com
Home, 2023: the founders up front.
Design · Why organs? · May 2023
Theme editor · custom sections
Figma · May 2023
Coded on Shopify · 23 May 2023
Mockup to launch.
One crew.
April to June 2023: design, code and a pre‑order launch.
PM
Mockup in April. Live by June.
QA
Every build checked against the design.
Design
Home, Our Story, the product page.
Shopify engineering
A custom theme, coded in May.
Subscriptions
Subscribe or one-time, 3 and 6-packs.
Custom sections
Sections their team edits alone.
Pre-order launch
The pre-order page, the flavor picker.
Book a call
Meet the crew that built it.
Next order up:
Heart & Soil.
The store, the content site, and a team that stayed on.
FROM
NUMBERS
03
SHIP TO
EQUIP
CONTENTS: THE REBRAND, CARRIED THROUGH THE STORE
TRACKING
NUM-EQUIP
DELIVERED
STILL SHIPPING
FROM
NUMBERS
02
SHIP TO
BIGHORN
CONTENTS: THE NEW SITE. PDP, NAV, COLLECTIONS, REWARDS
TRACKING
NUM-BIGHORN
DELIVERED
STILL SHIPPING
FROM
NUMBERS
01
SHIP TO
HEART & SOIL
CONTENTS: THE STORE, THE WORDPRESS SITE, THE TEAM
TRACKING
NUM-HEARTSOIL
DELIVERED
STILL SHIPPING
Book a call
Your label prints next.
Take a
number.
NOW SERVING
YOU
Next.
Book a call
Short call. Straight answers.
★
THE ORIGINAL STORE
★
FIGURES, YEAR ONE
SHOPIFY STORE
★
PRE-ORDER LAUNCH
BUILT BY NUMBERS
Year one went 8 figures.
Book a call
Launching something new? Start here.
lineageprovisions.com
Mockup 1 · 12 Apr 2023
The final design · May 2023
The pre-order page: mockup 1 in April, the final design in May, coded on Shopify by June. 2023.
Book a call
See what we’d build for yours.
Dr. Anthony Gustin, Lineage
0:04
“When anyone asks
I tell them
Numbers.”
Dr. Anthony Gustin, co-founder of Lineage Provisions.
Book a call
Short call. Straight answers.
lineageprovisions.com
Home, 2023: the founders up front.
Design · Why organs? · May 2023
Theme editor · custom sections
Figma · May 2023
Coded on Shopify · 23 May 2023
Book a call
See what we'd build for yours.
Mockup to launch.
One crew.
and a pre‑order launch.
PM
Live by June.
QA
against the design.
Design
the product page.
Shopify engineering
coded in May.
Subscriptions
3 and 6-packs.
Custom sections
edits alone.
Pre-order launch
the flavor picker.
Book a call
Meet the crew that built it.
Next order up:
Heart & Soil.
The store, the content site, and a team that stayed on.
FROM
NUMBERS
03
SHIP TO
EQUIP
CONTENTS: THE REBRAND, CARRIED THROUGH THE STORE
TRACKING
NUM-EQUIP
DELIVERED
STILL SHIPPING
FROM
NUMBERS
02
SHIP TO
BIGHORN
CONTENTS: THE NEW SITE. PDP, NAV, COLLECTIONS, REWARDS
TRACKING
NUM-BIGHORN
DELIVERED
STILL SHIPPING
FROM
NUMBERS
01
SHIP TO
HEART & SOIL
CONTENTS: THE STORE, THE WORDPRESS SITE, THE TEAM
TRACKING
NUM-HEARTSOIL
DELIVERED
STILL SHIPPING
Book a call
Your label prints next.
Take a
number.
NOW SERVING
YOU
Next.
Book a call
Short call. Straight answers.