Our Story
Our story
Built fast.
Built to
last.
You know the brands. Maybe not the crew behind them. That's us: Numbers, 200+ stores in.
Short call. Straight answers.
Lineage Provisions: the original site, built in 2023. Their store still runs our theme.
Where we started
New name.
Same
numbers.
We started as Run The Numbers Up, then went by Numbers Up. The name got shorter. The roster got longer.
Stores
Perfect Keto and Kettle & Fire, back in the day. Medik8's store. Lineage's original site.
Carts
We made the originals: bundle builders and carts with progress bars. For Boost, a sticky cart that follows the shopper down the page.
Subscriptions
Our people built our sister company's subscription platform. We know subscriptions inside out.
How we work now
Copy + design + code + QA
= Numbers.
= Numbers.
Top 0.1% talent, AI powered. Our agents write, design, build and test beside our people, many at once. Every page gets tested against the designs, on cloud browsers and devices. Then a person signs off.
Thousands of hours.
Hundreds of thousands of dollars.
One agentic system.
Hundreds of thousands of dollars.
One agentic system.
Meet the crew: our agents, drawn as characters.
Hash the Writer
Words first.
Plus the Designer
Makes it look like money.
Equals the Builder
Makes it real.
Per the Tester
Checks every screen.
What's inside.
Every CPG brand has a label. Here's ours.
Numbers Facts
Serving size: 1 crew
Stores built
200+
Roles
30+
Tools
50+
Talent
Top 0.1%
Ready to launch
2 weeks
Slop
0g
2 weeks to a store ready to launch. The launch date is yours.
What we believe
House rules.
Fast or good? Yes.
Top shelf and top speed, together. You shouldn't have to pick.
Better words, better store.
We write it first, then design it, then build it. The words lead.
You stay in control.
Shopify lets you run it yourself. We keep it that way, and never build ourselves in.
Your brand is the hero.
Your name goes on the win. Ours goes in the credits.
Their brands.
Our
builds.
Every win below is the brand's own. We built the stores behind them.
Acquired by L'Oréal
Medik8
0 to 8 figures in year one
Lineage Provisions
18x
Equip Foods
subscription revenue
subscription revenue
10x
Heart & Soil
subscription revenue
subscription revenue
12x
Rheal Superfoods
subscription revenue
subscription revenue
~20x
Adapt Naturals
subscription revenue
subscription revenue
Plus Bighorn, Immi, Perfect Keto, Kettle & Fire and the rest of the roster.
Same founders.
Brand after brand.
Brand after brand.
Most agencies last weeks or months. Our customers stay 5+ years.
“When anyone asks where to get a site, I tell them RTNU.”
Dr. Anthony Gustin
Founder of Perfect Keto & Equip Foods
Let's run it
up.
You bring the brand.
We bring the plan.
Then we ship.
Short call. Straight answers.