Heart & Soil case study

Heart & Soil hero artwork
Heart & Soil hero artwork

★

SINCE LAUNCH DAY

★

10x

SUBSCRIPTION REVENUE

SHOPIFY STORE

★

WORDPRESS SITE

BUILT BY NUMBERS

Heart & Soil hero artwork
We built the store.
Their subscribers did the rest.

Book a call

Bring your store. We'll bring the plan.

Heart & Soil sells nature’s most nutrient-dense food. We built the store and the WordPress site, then stayed on as their team. Launches, giveaways, subscriptions. All of it.

heartandsoil.co

Heart & Soil work artwork
Heart & Soil work artwork
Heart & Soil work artwork
Heart & Soil work artwork

The Feast for a Year giveaway: homepage, buy box, mobile, campaign page.

Book a call

See what we’d build for yours.

Heart & Soil quote artwork

Dean Brennan, Heart & Soil

0:03

“Incredible team.

Amazing

results.”

Transcript, word for word.

Book a call

Short call. Straight answers.

heartandsoil.co

Heart & Soil more work credits artwork

A five-page GLP-1 guide, native Shopify sections.

“A much better experience than the original.” Heart & Soil
Heart & Soil more work credits artwork
Heart & Soil more work credits artwork
Heart & Soil more work credits artwork
Heart & Soil more work credits artwork

A dozen disciplines.

One team.

September alone: over a hundred tasks. We delivered every one.

Heart & Soil more work credits artwork

PM

Intake, triage, release timing.

Heart & Soil more work credits artwork

QA

Every change, every device.

Heart & Soil more work credits artwork

Design

Buy box, heroes, product pages.

Heart & Soil more work credits artwork

Shopify engineering

Liquid, cart lock, checkout upsell.

Heart & Soil more work credits artwork

Subscriptions · Skio

Selling plans, 30/60/90-day tiers.

Heart & Soil more work credits artwork

WordPress engineering

The content site and its hosting.

Heart & Soil more work credits artwork

Systems + security

Cookie consent, the outage watch.

Heart & Soil more work credits artwork

SEO + AI search

Schema, structured data, search fixes.

Book a call

Meet the team that ran it.

Next order up:

Bighorn.

Freeze-dried meals, a new site, built for the backcountry.

FROM

NUMBERS

04

SHIP TO

RHEAL

CONTENTS: THE WHOLE NEW SITE, WITH THE REBRAND

TRACKING

NUM-RHEAL

DELIVERED

STILL SHIPPING

FROM

NUMBERS

03

SHIP TO

LINEAGE

CONTENTS: THE ORIGINAL SITE, 2023

TRACKING

NUM-LINEAGE

DELIVERED

STILL SHIPPING

FROM

NUMBERS

02

SHIP TO

BIGHORN

CONTENTS: THE NEW SITE. PDP, NAV, COLLECTIONS, REWARDS

TRACKING

NUM-BIGHORN

DELIVERED

STILL SHIPPING

Book a call

Your label prints next.

Take a

number.

200+ stores served. Yours is next.
Heart & Soil closing footer artwork

NOW SERVING

YOU

Next.

Book a call

Short call. Straight answers.

© 2026 Numbers

Shopify stores for CPG brands. Top shelf. Top speed.

NUM-HEARTSOIL

BRIEF

DESIGN

BUILD

QA

LIVE

Heart & Soil hero artwork
Heart & Soil hero artwork

★

SINCE LAUNCH DAY

★

10x

SUBSCRIPTION REVENUE

SHOPIFY STORE

★

WORDPRESS SITE

BUILT BY NUMBERS

Heart & Soil hero artwork
We built the store.
Their subscribers did the rest.

Book a call

Bring your store. We'll bring the plan.

Heart & Soil sells nature’s most nutrient-dense food. We built the store and the WordPress site, then stayed on as their team. Launches, giveaways, subscriptions. All of it.

heartandsoil.co

Heart & Soil work artwork
Heart & Soil work artwork
Heart & Soil work artwork
Heart & Soil work artwork

The Feast for a Year giveaway: homepage, buy box, mobile, campaign page.

Book a call

See what we’d build for yours.

Heart & Soil quote artwork

Dean Brennan, Heart & Soil

0:03

“Incredible team.

Amazing

results.”

Transcript, word for word.

Book a call

Short call. Straight answers.

heartandsoil.co

Heart & Soil more work credits artwork

A five-page GLP-1 guide, native Shopify sections.

“A much better experience than the original.” Heart & Soil
Heart & Soil more work credits artwork
Heart & Soil more work credits artwork
Heart & Soil more work credits artwork
Heart & Soil more work credits artwork

A dozen disciplines.

One team.

September alone: over a hundred tasks. We delivered every one.

Heart & Soil more work credits artwork

PM

Intake, triage, release timing.

Heart & Soil more work credits artwork

QA

Every change, every device.

Heart & Soil more work credits artwork

Design

Buy box, heroes, product pages.

Heart & Soil more work credits artwork

Shopify engineering

Liquid, cart lock, checkout upsell.

Heart & Soil more work credits artwork

Subscriptions · Skio

Selling plans, 30/60/90‑day tiers.

Heart & Soil more work credits artwork

WordPress engineering

The content site and its hosting.

Heart & Soil more work credits artwork

Systems + security

Cookie consent, the outage watch.

Heart & Soil more work credits artwork

SEO + AI search

Schema, structured data, search fixes.

Book a call

Meet the team that ran it.

Next order up:

Bighorn.

Freeze-dried meals, a new site, built for the backcountry.

FROM

NUMBERS

04

SHIP TO

RHEAL

CONTENTS: THE WHOLE NEW SITE, WITH THE REBRAND

TRACKING

NUM-RHEAL

DELIVERED

STILL SHIPPING

FROM

NUMBERS

03

SHIP TO

LINEAGE

CONTENTS: THE ORIGINAL SITE, 2023

TRACKING

NUM-LINEAGE

DELIVERED

STILL SHIPPING

FROM

NUMBERS

02

SHIP TO

BIGHORN

CONTENTS: THE NEW SITE. PDP, NAV, COLLECTIONS, REWARDS

TRACKING

NUM-BIGHORN

DELIVERED

STILL SHIPPING

Book a call

Your label prints next.

Take a

number.

200+ stores served. Yours is next.
Heart & Soil closing footer artwork

NOW SERVING

YOU

Next.

Book a call

Short call. Straight answers.

© 2026 Numbers

Shopify stores for CPG brands. Top shelf. Top speed.

Heart & Soil hero artwork
Heart & Soil hero artwork

★

SINCE LAUNCH DAY

★

10x

SUBSCRIPTION REVENUE

SHOPIFY STORE

★

WORDPRESS SITE

BUILT BY NUMBERS

Heart & Soil hero artwork
We built the store.
Their subscribers did the rest.

Book a call

Bring your store. We'll bring the plan.

Heart & Soil sells nature’s most nutrient-dense food. We built the store and the WordPress site, then stayed on as their team. Launches, giveaways, subscriptions. All of it.

heartandsoil.co

Heart & Soil work artwork
Heart & Soil work artwork
Heart & Soil work artwork
Heart & Soil work artwork

The Feast for a Year giveaway: homepage, buy box, mobile, campaign page.

Book a call

See what we’d build for yours.

Heart & Soil quote artwork

Dean Brennan, Heart & Soil

0:03

“Incredible

team. Amazing

results.”

Transcript, word for word.

Book a call

Short call. Straight answers.

heartandsoil.co

Heart & Soil more work credits artwork

A five-page GLP-1 guide, native Shopify sections.

“A much better experience than the original.” Heart & Soil
Heart & Soil more work credits artwork
Heart & Soil more work credits artwork
Heart & Soil more work credits artwork
Heart & Soil more work credits artwork

A dozen disciplines.

One team.

September alone: over a hundred tasks. We delivered every one.

Heart & Soil more work credits artwork

PM

Intake, triage, release timing.

Heart & Soil more work credits artwork

QA

Every change, every device.

Heart & Soil more work credits artwork

Design

Buy box, heroes, product pages.

Heart & Soil more work credits artwork

Shopify engineering

Liquid, cart lock, checkout upsell.

Heart & Soil more work credits artwork

Subscriptions · Skio

Selling plans, 30/60/90-day tiers.

Heart & Soil more work credits artwork

WordPress engineering

The content site and its hosting.

Heart & Soil more work credits artwork

Systems + security

Cookie consent, the outage watch.

Heart & Soil more work credits artwork

SEO + AI search

Schema, structured data, search fixes.

Book a call

Meet the team that ran it.

Next order up:

Bighorn.

Freeze-dried meals, a new site, built for the backcountry.

FROM

NUMBERS

04

SHIP TO

RHEAL

CONTENTS: THE WHOLE NEW SITE, WITH THE REBRAND

TRACKING

NUM-RHEAL

DELIVERED

STILL SHIPPING

FROM

NUMBERS

03

SHIP TO

LINEAGE

CONTENTS: THE ORIGINAL SITE, 2023

TRACKING

NUM-LINEAGE

DELIVERED

STILL SHIPPING

FROM

NUMBERS

02

SHIP TO

BIGHORN

CONTENTS: THE NEW SITE. PDP, NAV, COLLECTIONS, REWARDS

TRACKING

NUM-BIGHORN

DELIVERED

STILL SHIPPING

Book a call

Your label prints next.

Take a

number.

200+ stores served. Yours is next.
Heart & Soil closing footer artwork

NOW SERVING

YOU

Next.

Book a call

Short call. Straight answers.

NUMBERS

Shopify stores for CPG brands. Top shelf. Top speed.

© 2026 Numbers

Book a call

Top shelf. Top speed.