Equip case study
★
REAL FOOD, REAL GROWTH
★
18x
SUBSCRIPTION REVENUE
SHOPIFY STORE
★
THE REBRAND
BUILT BY NUMBERS
Neither did we.
Book a call
Bring your store. We'll bring the plan.
Equip makes grass-fed beef protein. When the brand got its new look, we carried it through the whole store: home, product pages, collections and cart. Same store, same subscribers, new everything.
equipfoods.com
The new Equip, page by page: homepage, Prime Protein, mobile, the best-seller shelf.
Book a call
See what we’d build for yours.
Dr. Anthony Gustin, Equip Foods
0:04
“When anyone asks where to get a store,
I tell them
Numbers.”
Dr. Anthony Gustin, founder of Perfect Keto & Equip Foods.
Book a call
Short call. Straight answers.
equipfoods.com/products/prime-protein
Prime Protein on desktop: the proof up top, then the buy box.
Subscribe & Save sits right in the buy box. Subscription revenue: 18x.
BEFORE · 2025
AFTER · BUILT BY NUMBERS
One rebrand.
Every page.
Home, product pages, collections, cart and the store locator. One crew carried all of it.
PM
The rollout, page by page, on one timeline.
QA
Every page, every device, before it ships.
Design
The new look on home, product pages, collections.
Shopify engineering
The theme rebuilt on the new brand.
Subscriptions
Subscribe & Save, 30 and 60-day supply.
Cart + upsells
Upgrade to 60 days. Add Equip Kids.
Store locator
Now at Target. The site sends you to the shelf.
Launch
Live on the new theme. Same URLs, same subscribers.
Book a call
Meet the team that ran it.
Next order up:
Equip Kids.
A kids line, launched inside the store Equip already runs.
FROM
NUMBERS
04
SHIP TO
LINEAGE
CONTENTS: THE ORIGINAL SITE, 2023
TRACKING
NUM-LINEAGE
DELIVERED
STILL SHIPPING
FROM
NUMBERS
03
SHIP TO
RHEAL
CONTENTS: THE WHOLE NEW SITE, WITH THE REBRAND
TRACKING
NUM-RHEAL
DELIVERED
STILL SHIPPING
FROM
NUMBERS
02
SHIP TO
EQUIP KIDS
CONTENTS: THE KIDS LINE. PDP, NAV, COLLECTIONS
TRACKING
NUM-EQUIPKIDS
DELIVERED
STILL SHIPPING
Book a call
Your label prints next.
Take a
number.
NOW SERVING
YOU
Next.
Book a call
Short call. Straight answers.
© 2026 Numbers
Shopify stores for CPG brands. Top shelf. Top speed.
NUM-EQUIP
BRIEF
DESIGN
BUILD
QA
LIVE
★
REAL FOOD, REAL GROWTH
★
18x
SUBSCRIPTION REVENUE
SHOPIFY STORE
★
THE REBRAND
BUILT BY NUMBERS
Neither did we.
Book a call
Bring your store. We'll bring the plan.
Equip makes grass-fed beef protein. When the brand got its new look, we carried it through the whole store: home, product pages, collections and cart. Same store, same subscribers, new everything.
equipfoods.com
THE NEW EQUIP, PAGE BY PAGE: HOMEPAGE, PRIME PROTEIN, MOBILE, THE BEST-SELLER SHELF.
Book a call
See what we’d build for yours.
Dr. Anthony Gustin, Equip Foods
0:04
where to get a store,
I tell them
Numbers.”
Dr. Anthony Gustin, founder of Perfect Keto & Equip Foods.
Book a call
Short call. Straight answers.
equipfoods.com/products/prime-protein
PRIME PROTEIN ON DESKTOP: THE PROOF UP TOP, THEN THE BUY BOX.
Subscribe & Save sits right in the buy box. Subscription revenue: 18x.
BEFORE · 2025
AFTER · BUILT BY NUMBERS
One rebrand.
Every page.
One crew carried all of it.
PM
The rollout, page by page, on one timeline.
QA
Every page, every device, before it ships.
DESIGN
The new look on home, product pages, collections.
SHOPIFY ENGINEERING
The theme rebuilt on the new brand.
SUBSCRIPTIONS
Subscribe & Save, 30 and 60-day supply.
CART + UPSELLS
Upgrade to 60 days. Add Equip Kids.
STORE LOCATOR
Now at Target. The site sends you to the shelf.
LAUNCH
Live on the new theme. Same URLs, same subscribers.
Book a call
Meet the team that ran it.
Next order up:
Equip Kids.
A kids line, launched inside the store Equip already runs.
FROM
NUMBERS
04
SHIP TO
LINEAGE
CONTENTS: THE ORIGINAL SITE, 2023
TRACKING
NUM-LINEAGE
DELIVERED
STILL SHIPPING
FROM
NUMBERS
03
SHIP TO
RHEAL
CONTENTS: THE WHOLE NEW SITE, WITH THE REBRAND
TRACKING
NUM-RHEAL
DELIVERED
STILL SHIPPING
FROM
NUMBERS
02
SHIP TO
EQUIP KIDS
CONTENTS: THE KIDS LINE. PDP, NAV, COLLECTIONS
TRACKING
NUM-EQUIPKIDS
DELIVERED
STILL SHIPPING
Book a call
Your label prints next.
Take a
number.
NOW SERVING
YOU
Next.
Book a call
Short call. Straight answers.
NUMBERS
© 2026 Numbers
Shopify stores for CPG brands. Top shelf. Top speed.
★
REAL FOOD, REAL GROWTH
★
18x
SUBSCRIPTION REVENUE
SHOPIFY STORE
★
THE REBRAND
BUILT BY NUMBERS
at the pouch. Neither did we.
Book a call
Bring your store. We'll bring the plan.
Equip makes grass-fed beef protein. When the brand got its new look, we carried it through the whole store: home, product pages, collections and cart. Same store, same subscribers, new everything.
equipfoods.com
The new Equip, page by page: homepage, Prime Protein, mobile, the best-seller shelf.
Book a call
See what we’d build for yours.
Dr. Anthony Gustin, Equip Foods
0:04
“When anyone asks where to get a store,
I tell them
Numbers.”
founder of Perfect Keto & Equip Foods.
Book a call
Short call. Straight answers.
equipfoods.com/products
Prime Protein on desktop: the proof up top, then the buy box.
Subscribe & Save sits right in the buy box. Subscription revenue: 18x.
BEFORE · 2025
AFTER · BUILT BY NUMBERS
One rebrand.
Every page.
Home, product pages, collections, cart and the store locator. One crew carried all of it.
PM
The rollout, page by page, on one timeline.
QA
Every page, every device, before it ships.
Design
The new look on home, product pages, collections.
Shopify engineering
The theme rebuilt on the new brand.
Subscriptions
Subscribe & Save, 30 and 60-day supply.
Cart + upsells
Upgrade to 60 days. Add Equip Kids.
Store locator
Now at Target. The site sends you to the shelf.
Launch
Live on the new theme. Same URLs, same subscribers.
Book a call
Meet the team that ran it.
Next order up:
Equip Kids.
A kids line, launched inside the store Equip already runs.
FROM
NUMBERS
04
SHIP TO
LINEAGE
CONTENTS: THE ORIGINAL SITE, 2023
TRACKING
NUM-LINEAGE
DELIVERED
STILL SHIPPING
FROM
NUMBERS
03
SHIP TO
RHEAL
CONTENTS: THE WHOLE NEW SITE, WITH THE REBRAND
TRACKING
NUM-RHEAL
DELIVERED
STILL SHIPPING
FROM
NUMBERS
02
SHIP TO
EQUIP KIDS
CONTENTS: THE KIDS LINE. PDP, NAV, COLLECTIONS
TRACKING
NUM-EQUIPKIDS
DELIVERED
STILL SHIPPING
Book a call
Your label prints next.
Take a
number.
NOW SERVING
YOU
Next.
Book a call
Short call. Straight answers.
NUMBERS
Shopify stores for CPG brands. Top shelf. Top speed.
© 2026 Numbers