Equip Kids case study

Equip Kids hero artwork
Equip Kids hero artwork

★

JUST LAUNCHED

★

4

Pieces. One launch.

NEW KIDS LINE

★

SAME STORE

BUILT BY NUMBERS

Equip Kids hero artwork
They launched a kids line.
We made the store play along.

Book a call

Bring the launch. We'll bring the plan.

Equip Kids is Equip’s new line of real-food protein for kids. We designed and built its launch inside the store Equip already runs. No replatform. No second site.

equipfoods.com/products/kids-protein-bar

Equip Kids work artwork
Equip Kids work artwork
Equip Kids work artwork
Equip Kids work artwork

The launch: product page, kids landing page, cart, launch art.

Book a call

See what we’d build for yours.

Equip Kids quote artwork

Dr. Anthony Gustin, Equip

0:04

“When anyone asks where

to get a store, I tell them

Numbers.”

From Equip’s founder.

Book a call

Short call. Straight answers.

equipfoods.com/kids

Equip Kids more work credits artwork

The influencer template: one page, any creator.

“A mom says it first. The page backs her up.” Our launch doc
Equip Kids more work credits artwork
Equip Kids more work credits artwork
Equip Kids more work credits artwork
Equip Kids more work credits artwork

Four pieces.

One crew.

One launch doc. A quick video and a live link for every piece.

Equip Kids more work credits artwork

PM

The launch doc, the timeline, the hand-off.

Equip Kids more work credits artwork

QA

Every piece, every screen.

Equip Kids more work credits artwork

Design

Product page, nav, collections, landing.

Equip Kids more work credits artwork

Shopify engineering

Built into the theme Equip already runs.

Book a call

Meet the team that ran it.

Next order up:

Rheal.

Wellness for women. New site, new brand.

FROM

NUMBERS

01

SHIP TO

HEART & SOIL

CONTENTS: THE STORE, THE SITE, THE TEAM

TRACKING

NUM-HEARTSOIL

DELIVERED

STILL SHIPPING

FROM

NUMBERS

06

SHIP TO

LINEAGE

CONTENTS: THE ORIGINAL SITE, 2023

TRACKING

NUM-LINEAGE

DELIVERED

STILL SHIPPING

FROM

NUMBERS

05

SHIP TO

RHEAL

CONTENTS: A NEW SITE + THE REBRAND

TRACKING

NUM-RHEAL

DELIVERED

STILL SHIPPING

Book a call

Your label prints next.

Take a

number.

200+ stores served. Yours is next.
Equip Kids closing footer artwork

NOW SERVING

YOU

Next.

Book a call

Short call. Straight answers.

© 2026 Numbers

Shopify stores for CPG brands. Top shelf. Top speed.

NUM-EQUIPKIDS

BRIEF

DESIGN

BUILD

QA

LIVE

Equip Kids hero artwork
Equip Kids hero artwork

★

JUST LAUNCHED

★

4

Pieces. One launch.

NEW KIDS LINE

★

SAME STORE

BUILT BY NUMBERS

Equip Kids hero artwork
They launched a kids line.
We made the store play along.

Book a call

Bring the launch. We'll bring the plan.

Equip Kids is Equip’s new line of real-food protein for kids. We designed and built its launch inside the store Equip already runs. No replatform. No second site.

equipfoods.com/products/kids-protein-bar

Equip Kids work artwork
Equip Kids work artwork
Equip Kids work artwork
Equip Kids work artwork

The launch: product page, kids landing page, cart, launch art.

Book a call

See what we’d build for yours.

Equip Kids quote artwork

Dr. Anthony Gustin, Equip

0:04

“When anyone asks

where to get a store,

I tell them

Numbers.”

From Equip’s founder.

Book a call

Short call. Straight answers.

equipfoods.com/kids

Equip Kids more work credits artwork

The influencer template: one page, any creator.

“A mom says it first. The page backs her up.” Our launch doc
Equip Kids more work credits artwork
Equip Kids more work credits artwork
Equip Kids more work credits artwork
Equip Kids more work credits artwork

Four pieces.

One crew.

One launch doc. A quick video and a live link for every piece.

Equip Kids more work credits artwork

PM

The launch doc, the timeline, the hand-off.

Equip Kids more work credits artwork

QA

Every piece, every screen.

Equip Kids more work credits artwork

Design

Product page, nav, collections, landing.

Equip Kids more work credits artwork

Shopify engineering

Built into the theme Equip already runs.

Book a call

Meet the team that ran it.

Next order up:

Rheal.

Wellness for women. New site, new brand.

FROM

NUMBERS

01

SHIP TO

HEART & SOIL

CONTENTS: THE STORE, THE SITE, THE TEAM

TRACKING

NUM-HEARTSOIL

DELIVERED

STILL SHIPPING

FROM

NUMBERS

06

SHIP TO

LINEAGE

CONTENTS: THE ORIGINAL SITE, 2023

TRACKING

NUM-LINEAGE

DELIVERED

STILL SHIPPING

FROM

NUMBERS

05

SHIP TO

RHEAL

CONTENTS: A NEW SITE + THE REBRAND

TRACKING

NUM-RHEAL

DELIVERED

STILL SHIPPING

Book a call

Your label prints next.

Take a

number.

200+ stores served. Yours is next.
Equip Kids closing footer artwork

NOW SERVING

YOU

Next.

Book a call

Short call. Straight answers.

© 2026 Numbers

Shopify stores for CPG brands. Top shelf. Top speed.

Equip Kids hero artwork
Equip Kids hero artwork

★

JUST LAUNCHED

★

4

Pieces. One launch.

NEW KIDS LINE

★

SAME STORE

BUILT BY NUMBERS

Equip Kids hero artwork
They launched a kids line.
We made the store play along.

Book a call

Bring the launch. We'll bring the plan.

Equip Kids is Equip’s new line of real-food protein for kids. We designed and built its launch inside the store Equip already runs. No replatform. No second site.

equipfoods.com

Equip Kids work artwork
Equip Kids work artwork
Equip Kids work artwork
Equip Kids work artwork

The launch: product page, kids landing page, cart, launch art.

Book a call

See what we’d build for yours.

Equip Kids quote artwork

Dr. Anthony Gustin, Equip

0:04

“When anyone asks
where to get a store,

I tell them

Numbers.”

From Equip’s founder.

Book a call

Short call. Straight answers.

equipfoods.com/kids

Equip Kids more work credits artwork

The influencer template: one page, any creator.

“A mom says it first. The page backs her up.” Our launch doc
Equip Kids more work credits artwork
Equip Kids more work credits artwork
Equip Kids more work credits artwork
Equip Kids more work credits artwork

Four pieces.

One crew.

One launch doc. A quick video and a live link for every piece.

Equip Kids more work credits artwork

PM

The launch doc, the timeline, the hand-off.

Equip Kids more work credits artwork

QA

Every piece, every screen.

Equip Kids more work credits artwork

Design

Product page, nav, collections, landing.

Equip Kids more work credits artwork

Shopify engineering

Built into the theme Equip already runs.

Book a call

Meet the team that ran it.

Next order up:

Rheal.

Wellness for women. New site, new brand.

FROM

NUMBERS

01

SHIP TO

HEART & SOIL

CONTENTS: THE STORE, THE SITE, THE TEAM

TRACKING

NUM-HEARTSOIL

DELIVERED

STILL SHIPPING

FROM

NUMBERS

06

SHIP TO

LINEAGE

CONTENTS: THE ORIGINAL SITE, 2023

TRACKING

NUM-LINEAGE

DELIVERED

STILL SHIPPING

FROM

NUMBERS

05

SHIP TO

RHEAL

CONTENTS: A NEW SITE + THE REBRAND

TRACKING

NUM-RHEAL

DELIVERED

STILL SHIPPING

Book a call

Your label prints next.

Take a

number.

200+ stores served. Yours is next.
Equip Kids closing footer artwork

NOW SERVING

YOU

Next.

Book a call

Short call. Straight answers.

NUMBERS

Shopify stores for CPG brands. Top shelf. Top speed.

© 2026 Numbers

Book a call

Top shelf. Top speed.